All the essential information in one place
Starting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business–from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide.
This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You’ll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough.
* Access six books in one, covering the whole process of starting and running a new business
* Learn how to easily jump the hurdles that many new business owners face
* Tackle taxes, determine the best business model for you, and create a solid plan
* Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager
This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.
สารบัญ
Introduction 1
Book 1: Moving from Idea to Reality 5
Chapter 1: Your Business in Context 7
Chapter 2: Refining and Defining Your Business Idea 27
Chapter 3: Creating a Business Model 45
Chapter 4: Finding Your Target Market 63
Chapter 5: Considering a Franchise 79
Book 2: Planning for Your Business 101
Chapter 1: Writing a Business Plan 103
Chapter 2: Finding the Funding 115
Chapter 3: Setting Your Franchise’s Wheels in Motion 135
Chapter 4: Starting a Home-Based Business 167
Chapter 5: Creating an Online Presence for Your Business 193
Chapter 6: Starting with the Right Legal Structure 215
Book 3: Handling Your Finances 229
Chapter 1: Setting Up the Books 231
Chapter 2: Reporting Profit or Loss in the Income Statement 257
Chapter 3: Reporting Financial Condition in the Balance Sheet 281
Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 305
Chapter 5: Controlling Costs and Budgeting 327
Chapter 6: Satisfying the Tax Man 363
Book 4: Managing Your Business 381
Chapter 1: Tackling the Hiring Process 383
Chapter 2: Setting Goals 401
Chapter 3: Embracing Corporate Social Responsibility 415
Chapter 4: Managing with Technology 425
Chapter 5: Delegating to Get Things Done 433
Book 5: Marketing and Promotion 445
Chapter 1: Optimizing Your Marketing Program 447
Chapter 2: Laying a Foundation for Growth 465
Chapter 3: Taking Stock of Your Business Image 485
Chapter 4: Forging Your Brand 499
Chapter 5: Creating Marketing Communications That Work 515
Chapter 6: Social Marketing: Facebook, Twitter, Instagram, Linked In, and Pinterest 533
Book 6: Staying in Business 545
Chapter 1: Developing Employees through Coaching and Mentoring 547
Chapter 2: Keeping Your Customers Loyal 563
Chapter 3: Cultivating a Growing Business 575
Index 593
เกี่ยวกับผู้แต่ง
Eric Tyson, MBA, has been a personal finance writer, lecturer, and counselor for the past 25+ years. He is the author or coauthor of numerous For Dummies bestsellers on personal finance, investing, and home buying.
Bob Nelson, Ph D, is considered one of the world’s leading experts on employee engagement, recognition, and rewards. He is president of Nelson Motivation, Inc., a management training and consulting company that helps organizations improve their administration practices, programs, and systems.
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