Frank Himpel 
Marktorientiertes Produkt- und Produktionsmanagement [PDF ebook] 
Zur Gestaltung der Interaktion zwischen Marketing und Produktion

The ongoing deregulation and liberalization of worldwide air transport markets confronts airport planners with an increasingly problematic context. On the one hand, the capital intensive, large-scale …

This simple-to-use, practical guide to altering or extending property is invaluable to all those who are trying to ensure that the processes involved are carried out efficiently and cost-effectively. …

As the economies of western countries move from primarily resource-based to knowledge-based, and trade liberalization limits what governments can do through direct action, the landscape of innovation …

This volume discusses crucial issues in the overlap between industrial organization and strategic management. …

Brazil has one of the world’s fastest growing economies and a fascinating history underpinning its evolution. This book presents an analysis of the state’s role in monetary policy, from the latter da …

The oil price shocks of the 1970’s led to severe recessions in the 1980’s in the United States. Originally published in 1989 in the aftermath, Bohi attempts to show both how energy prices can cause a …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

James Mill was the consummate utilitarian economist and theorist: his numerous intellectual interests and practical pursuits shatter the net boundaries of modern specialist scholarship in social scie …

Quadratic programming is a mathematical technique that allows for the optimization of a quadratic function in several variables. QP is a subset of Operations Research and is the next higher lever of …