Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.
สารบัญ
Preface.
I Technology Competitiveness–Business Base of
Innovation.
1 Technological Innovation.
2 Innovation and Economy.
3 Innovation and National Systems.
4 Innovation Research.
5 Innovation and Corporate R&D.
6 Innovation and Markets.
7 Innovation and Product Development.
8 Innovation and Strategy.
II Technology Strategy–Technical Base of
Innovation.
9 Integrating Technology and Business Strategy.
10 Inventing Technology.
11 Technology Systems.
12 Product Systems.
13 Service Systems.
14 Biotechnology Systems.
15 Ethics and Technology.
III Innovation Handbook.
16 Innovation Practice.
Bibliography.
Index.
เกี่ยวกับผู้แต่ง
FREDERICK BETZ, Ph D, is an Adjunct Professor in the Department of Engineering and Technology Management at Portland State University. He is also a Visiting Professor at the Nile University in Cairo, Egypt.
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