The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.
This volume reviews the existing literature in the area of entrepreneurship strategy and includes chapters by six distinguished strategic management scholars: Kathleen M. Eisenhardt, Michael A. Hitt, Jay Barney, Raffi Amit, Grant Miles, and Arnold Cooper.
สารบัญ
Entrepreneurial Strategies – G Dale Meyer and Kurt A Heppard
The Dominant Logic of Entrepreneurship
Entrepreneurship in the New Competitive Landscape – Michael A Hitt and Timothy S Reed
Competing on the Entrepreneurial Edge – Kathleen M Eisenhart, Shona L Brown and Heidi M Neck
Entrepreneurial Capabilities – Sharon Alvarez and Jay Barney
A Resource-Based View
Entrepreneurial Management as Strategy – Raphael H Amit, Keith Brigham and Gideon D Markman
Entrepreneurial Strategies – Grant Miles et al
The Critical Role of Top Management
The Evolution of the Field of Entrepreneurship – Arnold C Cooper, Gideon D Markman and Gayle Niss
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