ผู้เขียน: G. T. Lumpkin

The theme of this volume is Entrepreneurial Strategic Content. As such, it addresses the types of strategies that entrepreneurial companies use to effectively position themselves and gain competitive …

Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, Mc Namara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. I …