"This book is the result of a team effort that has brought together researchers from Europe, Japan and North America. Their backgrounds and experience reflect the interdisciplinary scope of the book, which covers economic, political and business aspects of service enterprises and cooperation in the Pacific-Asia region. The idea for this project originated with Gavin Boyd, who approached l’Ecole des Hautes Etudes Commerciales (HEC) in 1990 in order to explore possible avenues of cooperation. HEC’s Center for International Business Studies (CETAI), which has a long-standing interest in Asia, agreed to support the project, and the newly created Orner De Serres Chair of Commerce, also at HEC, accepted to coordinate the project and to provide technical support. Gavin Boyd, Associate Member of CET AI, and Gunnar K. Sletmo, Orner De Serres Professor of Commerce and Member of CETAI, agreed to serve as coeditors for the book."
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