George S. Day, Geoffrey T. Boisi Professor and Professor of Marketing, The Wharton School, University of Pennsylvania Paul J. H. Schoemaker, Research Director, Mack Center for Technological Innovation, The Wharton School, University of Pennsylvania Scott A. Snyder, President and CEO, Decision Strategies International
6 หนังสืออิเล็กทรอนิกส์โดย George S. Day
George S. Day & Christine Moorman: Strategy from the Outside In (PB)
Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have …
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€42.80
George S Day: Market Driven Organization
For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform …
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€18.77
George S. Day: Innovation Prowess
A framework for achieving superior rates of organic growth Achieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach thei …
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€17.99
George S. Day & Paul J. H. Schoemaker: See Sooner, Act Faster
How organizations can anticipate threats, spot opportunities, and act faster when the time is right; with rich examples including Adobe, Master Card, and Amazon.When turbulence is the new normal, an …
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€76.86
David A. Aaker & George S. Day: Marketing Research
Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. …
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€47.34
