In diesem Buch erfahren Sie alles, was nach Ansicht der Autoren erfolgreiches Management ausmacht. Ein wesentlicher Bestandteil dieses Buches sind Aussagen aus Reden, Aufsätzen und Interviews von Herrn Maucher aus den vergangenen Jahrzehnten.
Gemeinsam arbeiten die beiden Management-Koryphäen – auch ‘sozialverantwortliche’ – Führungsleistungen heraus, die universelle Gültigkeit haben. Heute, wo so viele fragwürdige und zum Teil irreführende Dinge über das Management und seine gesellschaftliche Funktion verbreitet werden, sind die Gedanken der beiden Autoren ein Orientierungspunkt und Leitfaden für beispielgebendes und richtiges Management mit dem die heutigen und zukünftigen Herausforderungen an die Unternehmensführung erfolgreich gemeistert werden können.
In einem speziell für dieses Buch geführten Dialog zwischen Maucher und Malik erfahren die Leser unter anderem, inwiefern die heutige Krise auch und vorwiegend durch falsches Management entstanden ist. Für Führungskräfte und Unternehmer sowie für Politiker hat dies eine besondere Bedeutung.
Sie lernen zugleich die universell gültigen Grundsätze, Strategien, Methoden und Tools kennen, die das Top Management instand setzen, ein Unternehmen auch in komplexesten Situationen richtig und vor allem langfristig erfolgreich zu führen.
สารบัญ
Contents
Preface by Farsam Farschtschian 9
Part 1
Introduction by Fredmund Malik
Good management – Good Food, Good Life 15
Secrets in Helmut Maucher’s management 18
Against the mainstream, and therefore more successful 24
Encounters 25
Dynamic and growth with successful acquisitions 27
CEO, Board of Directors and right governance 30
People and corporate culture 33
An unusual person with unusual working methods 37
No great words, but fine distinctions 38
Commonsense, pragmatism and wisdom 39
Part 2
From Helmut Maucher’s Speeches, Publications and Interviews
Editorial note 44
Corporate Policy, Corporate Managment and Organization Policy45
Walking a fine line 45
The fine art of managing a company 47
‘I don’t yearn for simple solutions but I do see many things more simply’ 55
Corporate managment in a global economy – Thoughts on future leadership
requirements and requisite leadership attributes 64
Human Resources and Management Policy 74
Challenges for future corporate leaders 74
‘Courage is needed’ 84
‘Don’t do anything that cannot appear in the press tomorrow’ 92
Sustainability and Value Orientation 99
Are morals worthwhile in business? The importance of morals
for long-term sustainable success 99
Value orientation as an important constituent of modern corporate
management – Experiences in managing an international corporation 107
‘Backbone is required’ 113
‘Our generation had more staying power’ 116
Research and Innovation 122
The significance of research and innovation for long-term competitiveness
in Europe 122
The significance of innovation and research for the future development
of the food industry 126
Acquisitions 132
Growth through takeovers, acquisitions, co-operation, joint ventures
and mergers – The practical experience of prominent business leaders 132
‘The frosty winds of change’ 136
‘Some players are conquering the markets’ 139
Interview with Helmut Maucher about his highly successful acquisition
policy at Nestlé 149
Marketing, Advertising and Communication 160
Fast moving consumer goods: current and future aspect of marketing 160
Product and branding policy between effective positioning and dilution 175
Credibility and communication as elements of modern corporate
and brand policy 183
Cultivating simplicity 188
The Economy, Politics and Society 190
Is Rhineland capitalism sustainable and viable for the future? 190
Visions and innovations as an important factor of success
in the progressive globalization of the food industry 196
The social responsibility of companies in the age of globalization 205
The proper degree of moderation 207
Economic opportunities for Upper Swabia in the world of today 218
Remain true to yourselves! 226
Education for the future – Thoughts of an entrepreneur 233
Part 3
Discussion between Helmut Maucher and Fredmund Malik
Thoughts on Management and the Economy
Introduction to the Discussion 241
Corporate Governance, Organizational Structure and Strategy 243
Shareholder value and management 243
The importance of long-term corporate governance 252
A strong CEO in power – and alternatives 258
Effective management of Board meetings 267
CEO and Chairman – One and the same person 271
Effective Management and Daily Management Routine 275
The importance of education and training and the selection of employees 275
Important literature and authors 278
Discussion on working methods and effectiveness 279
The importance of PR and media work 287
Management style, motivation and applied leadership 290
Measures to foster innovation 296
Human resources policy 303
Politics, Business and Society 305
Part 4
Helmut Maucher’s Thoughts on the Future and Recommendations
for Improving our Democratic Constitutions
Some comments on future developments 309
Proposals for democratic constitutions 311
General thoughts and remarks to start with 311
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