„The Bulpington of Blup”, a 1932 novel by H. G. Wells, is a character study analyzing the psychological sources of resistance to Wellsian ideology, and was influenced by Wells’s acquaintance with Carl Gustav Jung and his ideas. Theodore Bulpington is a very ordinary man – with a very vivid imagination. Ill at ease with himself, he sees a way to recreate his identity by adding layer upon layer of deception. This he does with such panache that eventually he becomes an impostor, a liar and a cheat. But with so many different masks to hold in place, his carefully woven deception soon spirals out of control and heads towards the chaos of mental torment. The novel is also of interest for its extended analysis of psychological responses to World War I.