Hermann Freter 
Mediaselektion [PDF ebook] 
Informationsgewinnung und Entscheidungsmodelle fur die Werbetragerauswahl

Amazon – one of the world”s most valuable companies – is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to …

The COVID-19 pandemic has re-shaped organizations on many levels: resource, process, structural and relational. Such a wide range of forced changes has resulted in a greater need to implement risk ma …

Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is …

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of …

A big challenge for safety professionals is how to incorporate, build, and sustain a safety program into different business models during times of change. This book provides an understanding of how …

Shortlisted for the 2018 TWS Wildlife Publication Awards in the authored book category In recent years, conflicts between ecological conservation and economic growth forced a reassessment of the …

The Project Management Institute (PMI) recently launched a new certification entitled the Portfolio Management Professional (Pf MP). The most comprehensive resource available to help readers prepare …

This book explains how to achieve dramatic improvements in service and agility by enhancing the people, processes, and culture within your organization. It details the various roles within the …

The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It …

What does it mean to be human? What does it mean to be a human at work? The answer to these questions should not be dissimilar – to have a purpose, to connect and to feel, and yet organizational …