A hopeful, revolutionary blueprint for a better kind of capitalism.
When faced with the sorrows and frustrations of modern capitalism, it can often seem
like alternatives are utopian and out of reach. But capitalism is inherently designed to be altered and improved upon. The problems of capitalism, this book argues, stem not from money, law, and politics, but rather from human psychology.
In this practical and insightful essay, the path to a better version of capitalism starts with a clear-eyed understanding of our psychological and emotional functioning.
- A REVOLUTIONARY APPROACH TO CAPITALISM
- ROOTED IN HUMAN PSYCHOLOGY
- FULL COLOR ILLUSTRATIONS THROUGHOUT
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i. The Nautilus and Capitalism
ii. Artists and Supermarket Tycoons
iii. The Birth of Consumer Society
iv. Higher Needs, a Pyramid and Capitalism
v. The Promises of Advertising
vi. The Depression of the Business Community
vii. The Future of Brands
viii. The Future of Selling
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