J. Fischer 
The Halal Frontier [PDF ebook] 
Muslim Consumers in a Globalized Market

In The Halal Frontier Johan Fischer shows that halal (literally lawful or permitted) is no longer an expression of esoteric forms of production, trade and consumption, but part of an expanding globalised market. This book explores modern forms of halal understanding and practice in the halal consumption of middle-class Malays in the diaspora.

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On the Halal Frontier Halal Food and Malay Middle-class Mobility in Malaysia Between Halal and the Secular in London The Other Side of the Logo Urban Halal Landscapes Halal Sanitised

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JOHAN FISCHER is an Associate Professor in International Development Studies in the Department of Society and Globalisation at Roskilde University, Denmark. He has been a visiting research fellow at both the National University of Singapore and Goldsmiths College, University of London and has been a Teaching Fellow at the University of Copenhagen. He has spent years doing fieldwork in Malaysia and the UK and worked with NGOs in Thailand and South Africa. He is the author of
Proper Islamic Consumption (Nordic Institute of Asian Studies Press) and numerous articles and chapters in edited collections.