J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary”s World Tourism Education & Research Centre.
1 หนังสืออิเล็กทรอนิกส์โดย J.R. Brent Ritchie
Michael Morgan & Peter Lugosi: The Tourism and Leisure Experience
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where …
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