Jacky Lumby & Nicholas H Foskett 
Managing External Relations in Schools and Colleges [PDF ebook] 
International Dimensions

`I was pleased to find that the work lived up to its title and covered both schools and college issues with equal thoroughness. This is a very readable, stimulating and valuable publication′ –
Mentoring & Tutoring

This book explores all the major aspects of managing external relations in schools of all phases, as well as in colleges.

The authors use empirical research evidence to analyze how schools and colleges can manage external relations to achieve productive and supportive relationships with their communities. They explore how a responsive philosophy and appropriate marketing can be adopted in order to ensure continuous development.

สารบัญ

Preface – Jacky Lumby and Nick Foskett

PART ONE: SETTING THE CONTEXT

The Vanishing Boundaries – Tony Bush

The Importance of Effective External Relations

Accountability in Education Systems – David Scott

Centralizing and Decentralizing Pressures

Strategy, External Relations and Marketing – Nick Foskett

Partnership, Alliances and Competition – Valerie Hall

Defining the Field

PART TWO: RELATING TO STAKEHOLDERS

Schools and the State – Keith Foreman

The State and Colleges – Jane Hemsley-Brown

Working with Governors – Peter Earley and Michael Creese

A Bridge to the Community?

Managing Relationships Between Schools and Parents – David Middlewood

Colleges and Customers – Peter Davies

Collaboration Between Schools – Margaret Preedy

Working with Employers and Business – Marianne Coleman

PART THREE: A STRATEGIC APPROACH TO EXTERNAL RELATIONS

Finding Your Place – Steve Waring

Sensing the External Environment

Achieving Responsiveness – Jacky Lumby

Communicating the Organization – Nick Foskett and Jane Hemsley-Brown

เกี่ยวกับผู้แต่ง

Nick Foskett – University of Southampton.