The Third Edition of this popular text offers those new to qualitative inquiry a clear and practical guide to the reasons for doing qualitative research, matching questions to appropriate methods, and the tasks necessary for getting started. In their direct and friendly style, Lyn Richards and Janice M. Morse help researchers reflect on why they are working qualitatively and how to choose an appropriate method, and then approach confidently the tasks of research design, data making, coding, analyzing, and, finally, writing up results. ‘This text offers current thinking in the field. The authors are well-established qualitative researchers and have pulled off a great text for the beginning researcher.’ – Matthew A. Eichler, Texas State University–San Marcos’The key strength of this text is the discussion and presentation of how to think about qualitative research. This is the only text that discusses the process of thinking before doing at any stage of the research project, from the general idea to the writing up and submitting for publication.’ – Ruth Segal, Seton Hall University’The text is very clear and well organized, and accessible for new students. In comparison to many other introductory texts, it really brings to the fore the need for theoretical and methodological coherence.’ – Irina L. G. Todorova, Northeastern University