Festivals and events vary from small, neighbourhood celebrations through to mega gatherings, and both can be attractive to tourists. They come with their own unique challenges and opportunities however, which means destinations must carefully consider their responsibility to local people, and host them in a sustainable manner.
Divided into four sections, this book covers the sustainability, community involvement and destination-marketing aspects of festivals and events. This book:
– Reviews the common trends, trajectories and competition in the event tourism market.
– Discusses the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation.
– Considers the role of the community in achieving sustainability through volunteerism, heritage conservation and ensuring events boost community spirit.
Covering important issues such as the marketing, branding and promotion of events, this book also unravels the opportunities and challenges associated with sustainable festivals and events. It uses an array of case studies and a global author team to provide an important resource for tourism and event researchers and professionals.
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Dr. Anukrati Sharma is the Associate Professor of the Department of Commerce and Management at the University of Kota (A State Govt. University) in Kota, Rajasthan, India. She is the Director of the Skill Development Centre of the same University. She is also Dean (Honorary) of Tourism and Hospitality at Vishwakarma Skills University, Jaipur (A Govt. State University). She worked three years( 06 Jan.2021- 06 Jan.24) as the Head of the Department of Commerce and Management, University of Kota. In 2015, she received a Research Award from the University Grants Commission(UGC), New Delhi, for her project ‘Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects.’ Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan–Progress &Prospects. She has two postgraduate degree specialties –one in International Business (Master of International Business) and the other in Business Administration (Master of Commerce). Her special interest areas are Tourism, Tourism Marketing, Strategic Management, and International Business Management. She is appointed as the Official Partner of the BRICS (DUT) Funded Project for the years 2022-2024 i.e. (BRICS Research Institute Grant Project Ref: BRI22/1215) titled ‘ Growth and Sustainability of Livelihoods in the BRICS Countries : Knowledge Sharing in Social Justice, Governance, Multilateralism’. Dr. Sharma is a Routledge featured author. Dr. Sharma is the Book Series Editor for ‘Building the Future of Tourism’ published by Emerald Publishing. U.K. She is also the Book Series Editor of ‘ Routledge Insights in Tourism Series’, Routledge, U.K. She also serves as Book Series Editor for ‘ CABI Festival and Event Tourism and Hospitality Series(FETHS) and ‘ Perspectives and Anthropology in Tourism and Hospitality (PATH)’, Apple Academic Press (CRC Press a Taylor and Francis Group). She has edited books on Tourism–Opportunities and Ventures, on Maximizing Business Performance and Efficiency through Intelligent Systems, under IGI Global( Scopus Indexded) , Tourism Sustainable Tourism Development Futuristic Approaches under Apple Academic Press (CRC Press a Taylor and Francis Group), USA under the series Advances in Hospitality and Tourism and book titled Tourism Events in Asia Marketing and Development Routledge, USA under Advances in Events Research Series, Sustainable Destination Branding and Marketing: Strategies for Tourism Development under CABI, UK, Future of Tourism: An Asian Perspective, under Springer, Singapore, Over-tourism as Destination Risk: Impacts and Solutions Emerald Publishing U.K. ( Scopus Indexded) under the Tourism Security – Safety Series , Over-tourism, Technology Solutions and Decimated Destinations, Springer, Singapore, Event Tourism in Asian Countries: Challenges and Prospects under Apple Academic Press ( Taylor and Francis Group), USA ( Scopus Indexded) and The Emerald Handbook of ICT in Tourism and Hospitality under Emerald Publishing U.K. She also authored a book entitled ‘Event Management and Marketing Theory, Practical Approaches and Planning.’ Another book she wrote is entitled ‘International Best Practice in Event Management’ and it was published by United Kingdom Event Industry Academy Ltd and Prasetiya Mulya Publishing, Indonesia. Her current projects include editing a book on ‘COVID-19 and Tourism Sustainability: Ethics, Responsibilities, Challenges and New Directions’ for Routledge, USA, ‘Festivals and Event Tourism: Building Resilience and Promoting Sustainability’ for CABI, UK , The Emerald Handbook of Destination Recovery in Tourism and Hospitality, Emerald Publishing, UK, COVID-19 and the Tourism Industry: Sustainability, Resilience & New Directions Routledge, UK ( Scopus Indexded), Event Tourism & Sustainable Community Development: Advances, Effects and Implications, Apple Academic Press, USA, Crisis, Resilience and Recovery in Tourism and Hospitality Springer Nature, Singapore , St
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