In a world of unprecedented disruption, mastering the art of change isn’t just an advantage—it’s essential for survival.

Drawing from decades of work with global organizations, military commanders, and NASA leaders, Jeff and Staney De Graff reveal how true transformation emerges not from avoiding contradictions, but from embracing them.

This groundbreaking book, the third installation in their comprehensive innovation series, introduces a revolutionary framework for understanding and leveraging paradox. Through rich storytelling and battle-tested strategies, the De Graffs unpack seven fundamental contradictions that define transformative growth:

How do we achieve more by doing less? Why does certainty often lead to failure, while embracing uncertainty paves the path to breakthrough? When does resistance become the catalyst for change? The Art of Change demonstrates how these seeming contradictions hold the key to profound transformation—both personally and professionally.

This isn’t just another business book—it’s a practical philosophy for navigating complexity in dynamic environments. Whether you’re leading a Fortune 500 company, steering a non-profit through turbulent times, or seeking personal growth, you’ll discover:

• A proven framework for turning obstacles into opportunities


• Practical tools for making better decisions in ambiguous situations


• Strategies for building resilience through embracing paradox


• Methods for driving innovation by challenging conventional wisdom


• Techniques for leading transformational change in any environment

The Art of Change completes a pioneering trilogy that establishes a comprehensive school of thought around innovation and transformation. Building on the foundations laid in their previous works, the De Graffs provide their most sophisticated and nuanced exploration yet of how to drive meaningful change in complex systems.

Don’t just manage change—master it. Learn how to transform paradoxes into breakthroughs and turn uncertainty into your greatest advantage. The Art of Change is your essential guide to navigating the contradictions that define our era and achieving lasting transformation in an increasingly fluid world.

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Jeff De Graff has been a professor, for 30+ years, at one of the leading business schools in the world, the Ross School of Business at the University of Michigan. Staney De Graff and Jeff together run their consulting firm, Innovatrium, which offers education, training, and consulting to major corporate and government clients.