Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic—whether that be low-volume big-budget or high-volume low-budget clients—and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author’s wedding photographs and samples of advertising, marketing, and promotional literature.
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Jeff Hawkins and Kathleen Hawkins are the authors of ‘Professional Techniques for Digital Wedding Photography.’ Kathleen Hawkins is the author of ‘The Bride’s Guide to Wedding Photography, ‘ ‘Digital Photography for Children’s and Family Portraiture, ‘ ‘Marketing and Selling Techniques for Digital Portrait Photographers, ‘ and ‘Taking Great Digital Family Pictures.’ They live in Altamonte Springs, Florida.
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