<p><strong><em>The ultimate guide to managing the multifaceted business aspects of a dermatology practice</em></strong></p> <p>Although board-certified dermatologists provide the best care for their patients, managing a practice and optimizing every facet of the business is a daunting endeavor. Business acumen is not taught in residency and is the most overlooked aspect of any given practice. <cite>The Business of Dermatology</cite>, written by esteemed dermatologists Jeffrey S. Dover, Kavita Mariwalla, and an impressive group of experts, provides a rare opportunity to learn about the operations side of practices across the country. Written in an informal tone, this unique book enables readers to be privy to a ’40-way chat’ with dermatologists whose practices are flourishing.</p> <p>With a vast wealth of information relevant to the business side of a dermatology practice, this remarkable resource fills the gap between the training phase and acquisition of professional confidence. Fifty-five chapters offer insightful, highly practical pearls for everyone—from early-career dermatologists and those in solo-practice to employed physicians in large groups. Even the most seasoned practitioners will benefit from firsthand knowledge and real-world tips shared by physicians who have made their own mistakes trying to get practices off the ground and maintain them.</p> <p><strong>Key Features</strong></p> <ul> <li>Written by top dermatologists from the perspective of ‘if we knew then what we know now…'</li> <li>Organized in a format and style conducive to easy reading, with practical tips to implement immediately</li> <li>Covers all practice-relevant topics, including office space and equipment, managing financials, diverse practice models, human resources, employment considerations, patient issues, pricing, essential surgical tools/supplies, marketing, and much more</li> <li>Top ten lists in each chapter highlighting the key take-home points</li> </ul> <p><cite>The Business of Dermatology</cite> is an indispensable, one-stop source for all trainee and practicing dermatologists who need insightful guidance on setting up, organizing, managing, or optimizing their practice.</p> <p>This book includes complimentary access to a digital copy on <a href=’https://medone.thieme.com/’>https://medone.thieme.com.</a></p>
สารบัญ
<p><strong>Section I Bricks and Mortar</strong><br>1 To Rent or to Buy: That is the Question<br>2 Location<br>3 How Much Space Do I Need?<br>4 Creating a Business Plan<br>5 Room Layout<br>6 Office Flow<br>7 Creating a Practice Ambience<br>8 Photography and Space Requirements for Everyday and Clinical Trials<br>9 Corporate Structure: Limited Liability and Taxation<br>10 Academic versus Private Practice<br>11 Managing the Telecom and IT of Your Business: The Central Nervous System of a Medical Practice<br>12 Choosing and Implementing an Electronic Medical Record System<br>13 Private Equity and Venture Capital-Backed Practice Models<br><strong>Section II Human Resources</strong><br>14 Essential Components of an Employee Manual<br>15 Vision and Mission Statement<br>16 Employees versus Independent Contractors<br>17 Salaried versus Hourly Wage: Which is Better and for What Positions?<br>18 The Practice Administrator<br>19 A Primer on Employment Law for Dermatology Practices<br>20 Essential Policies<br>21 Questions to Ask When Bringing on a Physician<br>22 Designing Your Cosmetic Dermatology Practice for Maximum Efficiency: A Case Study<br><strong>Section III Patient Relations</strong><br>23 ‘It Depends’: No-show Fees, Cancellation Policies, and Deposits for Procedures<br>24 Reminder Calls/Texts: Implementing an Effective Appointment Reminder System<br>25 Is There a Better Way to Answer Calls?<br>26 Critical Components of Consents and Documentation<br>27 Patient Portals and Communication in the Age of EMR<br>28 Teledermatology Ground Rules<br>29 Risk Management<br><strong>Section IV The Daily Grind</strong><br>30 The Ideal Schedule<br>31 Delegating: Physician Extenders and Integration into a Practice<br>32 Managing Expectations of Staff<br>33 Pricing Cosmetic Procedures<br>34 Integrating Cosmeceuticals into Daily Practice<br>35 Building a Budget/Calculating Overhead<br>36 Evaluating Pharmacies and Patient Coupons<br>37 Deciding What Services to Provide<br>38 Evaluating a Laser for Purchase and Calculating a Return on Investment for a Device<br>39 Evaluating Costs of Fillers and Toxins: Brand Loyalty versus Offering Everything<br><strong>Section V The Nitty-Gritty</strong><br>40 Essential Instruments<br>41 Essential Stock to Start a Practice<br>42 Essential Stock for Cosmetic Procedures: How to Determine What to Carry, and Control Inventory and Costs<br>43 What Devices Does Your Practice Need?<br>44 Loyalty and VIP Programs<br><strong>Section VI Your Image</strong><br>45 The Most Important Components of a Successful Website<br>46 Social Media<br>47 Creating and Nurturing a Brand/Logo<br>48 Managing Your Online Reputation<br>49 Tips for the Media<br>50 Marketing and Advertising Your Dermatology Practice<br><strong>Section VII Miscellaneous</strong><br>51 Growing Your Practice<br>52 Mohs: Outsource or Keep In-House<br>53 The Ground Rules of Teaching in a Private Practice<br>54 Staying Active Nationally in the Years after Residency<br>55 Getting Involved in Advocacy</p>
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