Sound advice that can be adapted by managers at all levels.’
‘B/M Book Review’
The excellence of the book lies in the basic information it has to give the relatively new manager.’
‘Personnel Psychology’
Must reading for anyone who thinks all management books are just a rehash of planing, organizing, staffing, controlling, etc…. Especially recommended….’
‘NRHA Magazine’
A totally fresh description of how to turn MBO into a ‘living system’…practical and highly motivational.
‘Buffalo Law Journal’
Many useful suggestions to offer the executive.’
‘West Coast Review of Books’
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Joe D. Batten, MS, CPAE was the author of fourteen books, over four training, management, sales, and leadership films, presented to over three thousand audiences in seventeen countries, and was the first speaker inducted in the National Speakers Association Hall of Fame. His New York Times best-selling book, Tough-Minded Management, was the first management book to reach #1 in America. Mr. Batten worked directly with over 80 percent of the Fortune 500 companies and gave the United States Army the phrase ‘Be All You Can Be.’ Mr. Batten was widely considered the ‘Sales Training Dean of America.’