Joe (University of South Alabama, USA) Hair & G. Tomas M. (Michigan State University, USA) Hult 
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) [EPUB ebook] 

With applications using Smart PLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways. Please note that all examples in this Second Edition use Smart PLS 3. To access this software, please visit