This book investigates all facets of Chinese tourism in a single destination, and its fascinating rise and evolution. It provides an overview of the first two decades of twenty-first century Chinese tourism in Australia, covering the early days, when Chinese tourism was mainly guided package tours with tourists visiting standard iconic sites, and its evolution into more individualistic tourism, with younger tourists seeking out sites of particular interest. Many of these ‘new sites’ are places where self-photography has particular merit, chosen in part because they are colourful, and images are distributed in real time to communicate with others and enhance social status. This quest for distinctiveness and colour has contributed to creating a distinctly Chinese tourist geography of Australia, analysed here in relation to conventional tourism geographies.
The book takes a deliberately chronological approach to focus on the speed of change, discussing the more exciting and active ’new tourism’ in ways that integrate qualitative and quantitative research, and provide a basis for international comparison and discussion of key emerging themes in tourism studies.
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1: A New Century.- 2: Boom: The Rapid Growth of Chinese Tourism.- 3: Selling Australia: Media and Marketing.- 4: Follow the Heart: Smartphones and Emerging Diversity.- 5: Campus Tourism meets Harry Potter.- 6: Daka: A new Chinese tourist geography.- 7: A Colourful Future?.
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John Connell is Professor of Human Geography at the University of Sydney. He has worked on development issues in the Asia-Pacific region and written several articles and books on tourism. The articles cover tourism in places as distinct as North Korea, Bali, Niue, Jamaica and Vanuatu. The books include Medical Tourism (2011), Music and Tourism: On the Road Again (2005, with Chris Gibson), Tourism at the Grassroots: Villagers and Visitors in the Asia-Pacific (2008, with Barbara Rugendyke), and Outback Elvis (with Chris Gibson, 2017).
Phil Mc Manus is Professor of Urban and Environmental Geography at the University of Sydney. He is the (co)author/editor of over 100 publications, many in international leading journals. Phil has been President of the Institute of Australian Geographers and the Geographical Society of NSW and is currently a Vice-President of the International Geographical Union.
Xuesong Ding is Research Assistant Professor in the Jackson School of Geosciences at the University of Texas at Austin, USA. She has an established interests in Chinese tourism worldwide, with a specific focus on how social media is reshaping the traditional tourism map.