With its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future.
This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests.
สารบัญ
Chapter 1. Introduction.- Chapter 2. Economic Environment.- Chapter 3. Political and Legal Environment.- Chapter 4. Cultural and Socioeconomic Environment.- Chapter 5. Establishing a Business in Guatemala.- Chapter 6. Marketing in Guatemala.- Chapter 7. Conclusions and Future Trends.
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John E. Spillan is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the author of 50 academic articles and seven books.
Marleen Campbell Lopez is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region.
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