Social media has erupted onto the global scene as the now-dominant medium of connection and collaboration. For people, and for society, the implications of such a transformation are massive. For businesses, the implications are even more profound. Business in the modern globalized and digitized ecosystem relies upon a toolset not available mere decades ago. While new challenges have emerged, small businesses have more of an opportunity than ever to explode upon a competitive landscape enabled by social media and digital marketing.
The idea of writing Social Media Marketing for Small Businesses came to mind when a friend showed me the books she was reading to learn how to market her small business on social media. I was astounded by the lack of complete and up-to-date information; these books were preaching irrelevant apps, advertising that stopped at Facebook Ads, and social media advice that boiled down to ‘be yourself.’ I created a guide that legitimately helps business owners acquire more customers, develop a digital presence, masterfully leverage digital tools, and grow their bottom line through my experiences in building dozens of small businesses to a quarter-billion views and millions of followers, all of which translated to more customers and millions in sales. Learn how to:
- Set up & optimize a website and social presence.
- Establish a brand, digital, and social strategy that fits your business.
- Create content & build an audience on Instagram, Facebook, You Tube, Tik Tok, Linked In, and other key platforms for small businesses.
- Convert views into customers through funnels & profitable advertisements.
- Streamline digital efforts & maximize output at minimal cost.
In sum, this book lays out a tested path toward measurable social and digital success for entrepreneurship and business owners. The world has gone digital-will you succumb to the confusion and competition, or leverage that fact to build a stronger business?
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Contents
WHY GO SOCIAL?
SOCIAL WHAT-NOW?
START WITH STRATEGY
Brand Strategy
Digital Strategy
Social Strategy
ESTABLISHING YOUR DIGITAL PRESENCE
Google Business
Linked In
You Tube
Tik Tok
BUILDING AN AUDIENCE
Building & Optimizing a Website
Email Marketing
Blogging
Growing on Instagram
Growing on Tik Tok
Growing on Facebook
Growing on You Tube
Growing on Twitter
Growing on Linked In
Growing on Pinterest
CREATING SOCIAL CONTENT
Graphics
Photo
Video
AUTOMATION & SUSTAINABILITY
ADVERTISING
Google Ads
You Tube Ads
Facebook Ads
Instagram Ads
Nextdoor Ads
Tik Tok Ads
Pinterest Ads
Snapchat Ads
Amazon Ads
Linked In Ads
Niche Site Ads
Alternative Advertising
Influencer Marketing
Affiliate Marketing
BACK TO STRATEGY
APPENDIX
What should you read next?
Acknowledgments
Resources
Index
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Jon Law is a business, economics, and finance writer at Aude Publishing. He’s a long-time reader and writer and studied at Boston Univeristy and Stanford University. He has published six books and lives in the United States, where he updates his blog at jon-law.com