Jon Law 
Social Media Marketing for Small Businesses [EPUB ebook] 
How to Get New Customers, Make More Money, and Stand Out from the Crowd

สนับสนุน

Social media has erupted onto the global scene as the now-dominant medium of connection and collaboration. For people, and for society, the implications of such a transformation are massive. For businesses, the implications are even more profound. Business in the modern globalized and digitized ecosystem relies upon a toolset not available mere decades ago. While new challenges have emerged, small businesses have more of an opportunity than ever to explode upon a competitive landscape enabled by social media and digital marketing. 


The idea of writing Social Media Marketing for Small Businesses came to mind when a friend showed me the books she was reading to learn how to market her small business on social media. I was astounded by the lack of complete and up-to-date information; these books were preaching irrelevant apps, advertising that stopped at Facebook Ads, and social media advice that boiled down to ‘be yourself.’ I created a guide that legitimately helps business owners acquire more customers, develop a digital presence, masterfully leverage digital tools, and grow their bottom line through my experiences in building dozens of small businesses to a quarter-billion views and millions of followers, all of which translated to more customers and millions in sales. Learn how to:


  • Set up & optimize a website and social presence.

  • Establish a brand, digital, and social strategy that fits your business. 

  • Create content & build an audience on Instagram, Facebook, You Tube, Tik Tok, Linked In, and other key platforms for small businesses. 

  • Convert views into customers through funnels & profitable advertisements.

  • Streamline digital efforts & maximize output at minimal cost.


In sum, this book lays out a tested path toward measurable social and digital success for entrepreneurship and business owners. The world has gone digital-will you succumb to the confusion and competition, or leverage that fact to build a stronger business?



€6.49
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สารบัญ

Contents

WHY GO SOCIAL?

SOCIAL WHAT-NOW?

START WITH STRATEGY

Brand Strategy

Digital Strategy

Social Strategy

ESTABLISHING YOUR DIGITAL PRESENCE

Google Business

Instagram

Linked In

Facebook

Pinterest

You Tube

Tik Tok

Twitter

BUILDING AN AUDIENCE

Building & Optimizing a Website

Email Marketing

Blogging

Growing on Instagram

Growing on Tik Tok

Growing on Facebook

Growing on You Tube

Growing on Twitter

Growing on Linked In

Growing on Pinterest

CREATING SOCIAL CONTENT

Graphics

Photo

Video

AUTOMATION & SUSTAINABILITY

ADVERTISING

Google Ads

You Tube Ads

Facebook Ads

Instagram Ads

Nextdoor Ads

Tik Tok Ads

Pinterest Ads

Snapchat Ads

Amazon Ads

Linked In Ads

Niche Site Ads

Alternative Advertising

Influencer Marketing

Affiliate Marketing

BACK TO STRATEGY

APPENDIX

What should you read next?

Acknowledgments

Resources

Index

เกี่ยวกับผู้แต่ง

Jon Law is a business, economics, and finance writer at Aude Publishing. He’s a long-time reader and writer and studied at Boston Univeristy and Stanford University. He has published six books and lives in the United States, where he updates his blog at jon-law.com

ซื้อ eBook เล่มนี้และรับฟรีอีก 1 เล่ม!
ภาษา อังกฤษ ● รูป EPUB ● หน้า 168 ● ISBN 9781957470122 ● ขนาดไฟล์ 5.8 MB ● สำนักพิมพ์ Aude Publishing ● การตีพิมพ์ 2022 ● ฉบับ 1 ● ที่สามารถดาวน์โหลดได้ 24 เดือน ● เงินตรา EUR ● ID 9012209 ● ป้องกันการคัดลอก Adobe DRM
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