The Momentum Effect is a business book that describes one man’s journey through various corporate America positions and includes key learnings and strategic thinking at the end of each chapter. The Momentum Effect is an exceptional example of how anyone can become who they aspire to be. As in the case of the author, Kevin France, who began in a sales position and steadily grew his career until finally venturing off on his own and founding a wildly successful global consulting firm that builds multi-national businesses worldwide.
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Introduction.1
1 Never Fail To Grasp an Opportunity. 5
2 Success Does Breed Success. 19
3 Uphill Battles Have To Be Fought Sometimes. 35
4 Create Demand Through Innovation. 51
5 Make Dreams a Reality. 67
6 Fish Where the Fish Are. 77
7 Don’t Be Afraid To Take on the Big Boys. 87
8 Marketing must be Creative and Different 99
9 Do What You Love. 109
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