ผู้เขียน: Kostas Alexandris

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketer …

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketer …

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practica …

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practica …

This is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impa …

This is the first book to critically examine the relationship between running events in local, national and international welfare policy, their marketing and management, and the resulting social impa …