The Tao of Strategy combines ancient wisdom from the Eastern world’s great philosophers and lessons from modern-day business leaders to provide readers innovative approaches to unlock strategic breakthroughs for themselves and their organizations.
Today’s organizational strategists—including executives, managers, consultants, and the business students who aspire to join their ranks—will encounter novel ways of solving complex problems. In this engaging examination of the wisdom of Confucius and the strategies of The Art of War, the mindfulness of the Buddha and the perspectives of the Bhagavad Gita, as well as the advice of The Tao Te Ching and the fun of playing the ancient board game of Go, The Tao of Strategy presents alternative, creative ways to open up one’s strategic thinking.
The Tao of Strategy highlights a range of companies, from earth-moving equipment manufacturers Komatsu and Caterpillar to technology providers Infosys and Sun Microsystems to financial institutions Bank of America and Goldman Sachs. Interviews with chief executives from China Steel, PTT Group, Bacardi, Rodale Press, Aston Martin, and other organizations reveal how insights from Eastern philosophy inform the strategic decision-making of organizations and leaders around the world.
By engaging with Eastern philosophy from the perspective of organizational strategy, The Tao of Strategy offers a novel approach to strategic thinking that can help readers navigate today’s increasingly complex strategic challenges and unpredictable global environment.
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Acknowledgements
Introduction
1. Strategy, Insight, and Competitive Advantage
2. Warfare in Eastern Philosophy
3. Competitive Dynamics and the Chinese Game of Go
4. Dharma and the Bhagavad Gita
5. The Buddha and His Teaching
6. The Buddha and Mindfulness
7. Zen
8. The Tao Te Ching
9. Energy as a Strategic Force
10. Confucius
11. Strategy as a Call to (in)Action
Afterword
Appendix 1: Executives and Organizations Profiled
Appendix 2: The Contents of The Art of War
Appendix 3: The Four Themes of the Tao Te Ching
Notes
Bibliography
Index
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L. J. Bourgeois III is Emeritus Professor and Senior Fellow at the Center for Global Initiatives at the Darden School of Business and author of Strategic Management: From Concept to Implementation. Serge Eygenson is a Washington, D.C.-based consultant at a leading strategy consulting firm. Based in Bangkok, Kanokrat (Mint) Namasondhi is a consultant at a global management consulting firm and a CFA charterholder.
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