Praise for The Deciding Factor
‘Both companies and governments have made some poor decisionsrecently, and almost all would benefit from more fact-based andanalytical approaches. This book provides clear methods andextensive examples for organizations that want to make better, faster, and more consistent decisions.’–Thomas H. Davenport, author, Competing on Analytics, and President’s Distinguished Professor of Information Technology and Management, Babson College
‘The secrets of the decision-making processes employed by themost successful corporations of the world are revealed in The Deciding Factor. Both corporate decision makers as well as analystswill gain invaluable insights from this treasure trove of casestudies and expert guidelines.’
–Robert Heller, former president and CEO of VISA U.S.A., andformer governor, Federal Reserve Board
‘Information, used correctly and creatively, can be a source oftremendous customer value, competitive advantage, and companyprofitability. The Deciding Factor will help you understand if youhave this opportunity, and how you might seize it.’
–Nigel Morris, co-founder, Capital One Financial Services
‘There has never been a more important time in business historyto truly understand both the technical strengths and conceptualweaknesses of decision analytics. If you’re prepared to be serious, The Deciding Factor offers the insider’s insights that matter whenmanaging innovation risk.’
–Michael Schrage, author, Serious Play, and researchassociate, MIT Sloan School of Management
สารบัญ
Introduction.
1. From Intuition to Algorithms: A Brief History of Using Analytics to Make Better Decisions.
2. How Analytics Makes Customer Relationships More Valuable: The Netflix, Best Buy, Tesco, and Harrah’s Experience.
3. Co-Creation and Decision Management: How Consumers and Companies Share Data to Create Value.
4. The Disciplines of Decision Leaders: The Math, Mind-Set, and Technology for Managing Decisions.
5. The New Knowledge Workers: Defining the Talent Mix for Success with Analytics.
6. Demystifying Decision Management: A Primer on Various Analytic Tools and Techniques.
7. The Future of Decision Management: Using Differentiated Decisions to Gain Competitive Advantage.
Notes.
Appendix A: Fair Isaac’s Decision Management Project Methodology.
Appendix B: Glossary.
Acknowledgments.
The Authors.
Index.
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Larry Rosenberger is widely recognized as an innovator indecision technology, particularly in consumer lending. During histenure as CEO of Fair Isaac Corporation, revenues soared eight-foldover a nine-year time frame. He was named Fair Isaac’s firstanalytic research fellow in 2007, following more than 33 years ofservice to the company. In this capacity, he continues to pursueresearch projects that advance Fair Isaac’s analytic science.
John Nash is Fair Isaac’s vice-president of corporate strategy, leading strategy development across the company’s productportfolio. Nash has worked with Fortune 500 companies in financialservices, retail, consumer packaged goods, and high tech.
Ann Graham is a contributor to and former deputy editor ofstrategy+business magazine, and has been a writer and editor for The Economist Group; Gartner, Inc.; Booz & Co.; and Knowledge@Wharton.
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