The business management book, ‘Walmart vs Amazon, ‘ dissects the ongoing rivalry between two retail giants, exploring how each has shaped the modern shopping landscape. It examines their contrasting approaches: Walmart’s mastery of supply chain efficiency and brick-and-mortar dominance versus Amazon’s customer-centric, technology-driven e-commerce platform.
A key insight is how both companies leverage customer data to personalize shopping experiences, highlighting the increasing importance of understanding consumer behavior in retail strategy.
The book argues that the future of retail hinges on a hybrid model, seamlessly integrating physical and digital experiences. It emphasizes how AI and machine learning are becoming crucial for creating a unified shopping journey.
The book progresses by first detailing the historical trajectories of both companies, then delving into their logistical infrastructures and the role of customer data. Finally, it discusses the impact of emerging technologies on the retail business.
หนังสืออิเล็กทรอนิกส์เพิ่มเติมจากผู้แต่งคนเดียวกัน / บรรณาธิการ
257,990 หนังสืออิเล็กทรอนิกส์ในหมวดหมู่นี้
