Marcel Strangmueller 
A short Case Study on Apple [PDF ebook] 

Case Study from the year 2017 in the subject Business economics – Business Management, Corporate Governance, grade: 70, , course: Business Management, language: English, abstract: To understand how Apple is competing against others, we need to understand firstly what the requirements are to enter the market and how Apple’s products differentiate the company from its competition. This Essay explores strategic actions of Apple Inc. and what they have to do with holding their competitive advantage in the market and explains how they achieve to have the best supply chain in the world.