Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm. This book provides the first critical, in-depth examination of blockchain’s transformative impact on the creative industries, including music, media, art and gaming. Drawing on interviews with 10 leading start-ups and a comprehensive review of the literature, the author examines blockchain’s impact on business models, addresses the barriers and risks, and concludes with policy recommendations that will help unlock value in the UK’s creative economy.
สารบัญ
Introduction.- Blockchain: the internet of value.- Opportunities for the creative industries.- Barriers to adoption.-Risks of adoption.- Conclusions and recommendations.
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Marcus O’Dair is Associate Professor in Music and Innovation at Middlesex University, UK, and convenor of the Blockchain for Creative Industries cluster. He is also an Associate Editor of the Frontiers in Blockchain journal and a contributor to the Blockchain Research Institute.
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