Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies.
On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who’s Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).
สารบัญ
The necessity for new approaches to corporate strategy in the global network economy
Fundamental impacts of the global knowledge economy on strategic management
Traditional approaches to and difficulties in existing strategic management applications and tools
New business models and multidimensional corporate objectives in the knowledge economy
New strategic management approaches and processes for innovative business models and corporate capabilities
New strategic management tools
Particular types of new strategies and corporate leadership in the knowledge economy
Strategic management – the challenging road ahead
เกี่ยวกับผู้แต่ง
MARIUS LEIBOLD
is Professor in Strategic International Management at Stellenbosch University (SU), South Africa, and also Professor in Strategic Management at Business School Netherlands International. He holds visiting positions at North American and European universities, and is a director of the WISE research program at International University of Bremen. His research focus is on business models for global competitiveness, disruptive innovation, and strategic values.
GILBERT J.B.PROBST
is Professor in Organizational Behavior and Management at the University of Geneva, Switzerland, where he also directs the MBA program. Prior to Geneva, he taught as a visiting faculty member at the Wharton School in Philadelphia. He received his Ph.D. from the University of St.Gallen. He is founder and chairman of the Geneva Knowledge Forum, comprising 20 multinationals, and co-author of Managing Knowledge (published by Wiley). He also serves as a board member of major companies and training institutions.
MICHAEL GIBBERT
is Assistant Professor in Strategic Management at the Institute for Economics and Management, Bocconi University, Italy. His previous positions were at Ludwig Maximilians University in Munich, Stellenbosch University (visiting faculty member) and INSEAD, France (research associate). His reseach focus is on learning networks, competitive strategy and generalizability in strategy research.
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