In politics there are no prizes For second place.
Luckily, seasoned campaign professionals Mark Pack and Edward Maxfield have distilled successful electoral tactics from around the globe into 101 bite-sized lessons to help steer you on the course to power. Learn how to pass the three-seconds test, why you should actually embrace online trolls, and why you must never, ever, forget the law of the left nostril.
Packed with advice and practical tips, this new, fully updated third edition of the classic political guide reveals the insider secrets and skills you need to make sure you’re in pole position on election day.
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Edward Maxfield has almost twenty years’ experience in political communication and lobbying. He has worked as a campaigner in the charity sector and was a member of the Liberal Democrats’ national campaigns department. He now leads a charity supporting migrant workers. In 2017 he won an election in his own right and serves as a member of Norfolk County Council.
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