Mark Wheeler 
Celebrity Politics [PDF ebook] 

In this new book, Mark Wheeler offers the first in-depth analysis
of the history, nature and global reach of celebrity politics
today.

Celebrity politicians and politicized celebrities have had a
profound impact upon the practice of politics and the way in which
it is now communicated. New forms of political participation have
emerged as a result and the political classes have increasingly
absorbed the values of celebrity into their own PR strategies.
Celebrity activists, endorsers, humanitarians and diplomats also
play a part in reconfiguring politics for a more fragmented and
image-conscious public arena.

In academic circles, celebrity may be viewed as a
‘manufactured product’; one fabricated by media
exposure so that celebrity activists are no more than ‘bards
of the powerful.’ Mark Wheeler, however, provides a more
nuanced critique contending that both celebrity politicians and
politicized stars should be defined by their ‘affective
capacity’ to operate within the public sphere. This timely
book will be a valuable resource for students of media and
communication studies and political science as well as general
readers keen to understand the nature and reach of contemporary
celebrity culture.

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Introduction
1. Celebrity Politics in an era of Late Modernity
2. A Historical Analysis of Celebrity Politics: The American Experience
3. The Mediatization of Celebrity Politics
4. Celebrity Politicians: Politicians as the Stars of Modern Election Campaigns
5. Politicized Celebrities: Agency and Activism
6. Transnational Celebrity Activism: Advocacy and Diplomacy
Conclusion
Notes
Bibliography

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Mark Wheeler is Professor of Political Communications at London Metropolitan University