Now in paperback, the inside story of ‘the greatesttransformation of Microsoft since it became a multinationalcompany’
Marshall Phelps’s remarkable eyewitness story offers lessons forany executive struggling with today’s innovation and intellectualproperty challenges. Burning the Ships offers Phelps’sdramatic behind-the-scenes account of how he overcame internalresistance and got Microsoft to open up channels of collaborationwith other firms.
* Discover the never-before-told det...
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About the Authors.
Acknowledgments.
Introduction.
Chapter 1 The Collaboration Imperative.
Chapter 2 Like Cortez Burning His Ships.
Chapter 3 Money Isn’t Money Anymore.
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Marshall Phelps is Microsoft’s corporate Vice President for Intellectual Property Policy and Strategy and is responsible for setting the global intellectual propert...