Thinking of starting your own business? You’ve come to the right
place. Thousands of people take the plunge every year for thousands
of different reasons; the lifestyle, the opportunity to start over
again, the chance to make serious money. No one ever got rich
lining their boss’s pockets. So you really want to go it alone?
Here’s how. Make Your First Million shows you how to set up your
business the right way. It covers business plans, raising finance,
financial planning, the opening days, working capital, growing your
business, premises, staff, branching out, preparing for exit, and
much, much more.
As presenter of Channel 4’s Risking it All, serial
entrepreneur Martin Webb has guided many fledgling businesses
through the start-up process. His advice, tips and insider secrets
will help you transform your dream into reality. Why spend your
life working for the man when you could be out there making your
first million?
สารบัญ
Prologue: The false start.
Part 1.
1 Introduction.
2 Starting again.
3 Putting the idea into practice.
4 The opening days.
5 Building on success.
6 Branching out and preparing to exit.
7 And in conclusion.
Part 2.
Appendix: The Entrepreneur’s Toolkit.
Item 1 The General Business Model and Working Capital.
Item 2 Risk Assessment.
Item 3 Getting the Start up Money.
Item 4 Drawing up the first rough financial plan.
Item 5 The decision to lease premises or buy them.
Item 6 Drawing up a detailed business plan.
Item 7 The formal documentation of staff appraisal.
Index.
เกี่ยวกับผู้แต่ง
Martin Webb made his fortune by selling C-Side, the leisure
company he co-founded in 1993. In 2004 he set up People’s
Pubs – the first chain in the UK that gives all its profits
to local charities. As a serial entrepreneur, Martin has started a
string of new companies. Martin is a presenter of Channel 4’s
Risking It All, the last series of which was watched by 2.5
million viewers. He is currently the face of Lloyds TSB
business insurance and is a regular columnist for the Daily
Telegraph.
In his spare time, Martin has been a keen sailor for many years and
completed a trans-atlantic crossing in 2003. He is currently
working towards his private pilot licence.
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