John Gerzema
Gerzema, chief insights officer of Young & Rubicam, is aninternationally known social theorist on consumerism. As aconsultant to corporate leaders, he is a pioneer in the use of datato identify social change that helps companies both anticipate andadapt to new consumer interests and demands. His book, The Brand Bubble (Jossey-Bass, 2008), is a Business Week bestseller and wasvoted #3 in Amazon”s best business books of 2008 and best marketingbooks of 2009 by strategy+business. Gerzema is anin-demand publicspeaker, and his TED speech, “The Post-Crisis Consumer, ” has beenviewed by tens of thousands of people.
Michael D”Antonio
D”Antonio is the author of more thana dozen books. Hisbiography, Hershey, was named one of Business Week”s best books of the year, and The State Boys Rebellion received similar honors from the Chicago Tribune and Christian Science Monitor. While at Newsday, D”Antonio won the Alicia Patterson Fellowship for journalists andwas a member of a team of reporters that won the Pulitzer Prize.His work has appeared in the New York Times Magazine, Esquire, Discover, the Los Angeles Times Magazine, and otherpublications.
8 หนังสืออิเล็กทรอนิกส์โดย Michael D Antonio
John Gerzema & Michael D’Antonio: Spend Shift
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizew …
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John Gerzema & Michael D’Antonio: Spend Shift
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizew …
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John Gerzema & Michael D’Antonio: The Athena Doctrine
New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64, 000 people surveyed in thirteen nations, two thirds feel the world would be …
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John Gerzema & Michael D’Antonio: The Athena Doctrine
New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64, 000 people surveyed in thirteen nations, two thirds feel the world would be …
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€17.99
Michael D’Antonio: Die Wahrheit über Donald Trump
Er ist der neue Präsident der Vereinigten Staaten von Amerika. Spätestens jetzt ist es ist höchste Zeit, sich ernsthaft mit Donald Trump auseinanderzusetzen. Michael D’Antonios brillant geschriebene …
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Michael D’Antonio: Hershey
Extensively researched and vividly written by Pulitzer Prizewinning journalist Michael D’Antonio, Hershey is the fascinating story of the unique American visionary Milton S. Hershey.The name Hershey …
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Michael D’Antonio: State Boys Rebellion
A Pulitzer Prize-winning journalist tells the amazing story of how a group of imprisoned boys won their freedom, found justice, and survived one of the darkest and least-known episodes of American hi …
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