Michael J. Silverstein is the author of Trading Up and one of the founders of The Boston Consulting Group’s global consumer practice. Abheek Singhi is the leader of BCG”s India consumer practice. Carol Liao heads BCG”s China consumer practice. David Michael leads BCG”s globalization practice.
5 หนังสืออิเล็กทรอนิกส์โดย Michael J. Silverstein
Michael J. Silverstein & Abheek Singhi: The $10 Trillion Prize
Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert …
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John Butman & Kate Sayre: Women Want More
In Women Want More, Michael Silverstein and Kate Sayre, two of the worlds leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking stu …
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Dylan Bolden & Rune Jacobsen: Rocket: Eight Lessons to Secure Infinite Growth
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Sec …
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