Broadcasting is arguably the most influential and powerful industry operating today. The media impose an inescapable presence in contemporary life and infuse all areas of public communication. But what is the quality of the relationship between ‘broadcaster’ and ‘citizen’? Do the media and media authorities take the audience’s interests seriously into account? Do audiences have real opportunities to express themselves? Are citizens well informed and educated about the social, the cultural and the civic role that media can play? In this book, five authors present the main results of an extensive programme of research that was financed by the European Commission. The study was conducted in 29 European countries and each author analyses European trends from different but complementary perspectives.
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Uwe Hasebrink is Director of the Hans Bredow Institute for Media research and Professor for Empirical Communication Research at the University of Hamburg. His research interests are related to media audiences and European public spheres. Since 2009 he is a member of the board of directors of the Research Center for Media and Communication (RCMC), which brings together university and non-university media and communication research in Hamburg.
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