ผู้เขียน: Patrizia Cherubino

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2 หนังสืออิเล็กทรอนิกส์โดย Patrizia Cherubino

Giovanni Vecchiato & Patrizia Cherubino: Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising …
PDF
อังกฤษ
€96.29
Patrizia Cherubino & Rumen Pozharliev: La mente del consumatore
Perché preferiamo un prodotto piuttosto che un altro? Perché passiamo così tanto tempo sulle reti sociali come Facebook o Instagram? È vero che alcuni consumatori preferis …
EPUB
อิตาลี
€9.99