Ralph J. DiClemente & Richard Crosby 
Emerging Theories in Health Promotion Practice and Research [PDF ebook] 
Strategies for Improving Public Health

‘Having so many theories put together thoughtfully, proximally, in
a single book will help the field come to grips with what the role
is of theories as we go forward and address the individual actions,
and societal and community influencers of individual action, that
promote healthy behaviors.’

–Jim Marks, director, National Center for Chronic Disease
Prevention and Health Promotion, Centers for Disease Control and
Prevention

New and longstanding threats to public health, such as violence,
drug misuse, HIV/AIDS, and homelessness are creating an ever
greater demand for innovative theories that are responsive to the
changes in the larger social environment. This important work is
designed to fill the demand by assembling a careful selection of
new and emerging health promotion theories into a single volume,
written with an emphasis on practical application of theory to
health promotion and health education programs.

สารบัญ

Foreword (Lawrence W. Green).

Acknowledgments.

About the Editors.

About the Contributors.

1. Understanding and Applying Theory in Health Promotion Practice
and Research (Richard A. Crosby, Michelle C. Kegler, and Ralph J.
Di Clemente).

2. The Precaution Adoption Process Model and Its Application (Neil
D. Weinstein and Peter M. Sandman).

3. The Information-Motivation-Behavioral Skills Model (Jeffrey D.
Fisher and William A. Fisher).

4. The Elaboration Likelihood Model of Persuasion:Health Promotions
That Yield Sustained Behavioral Change (Richard E. Petty, Jamie
Barden, and S. Christian Wheeler).

5. Application of the Authoritative Parenting Model to Adolescent
Health Behavior (Bruce Simons-Morton and Jessica Hartos).

6. Natural Helper Models to Enhance a Community s Healthand
Competence (Eugenia Eng and Edith Parker).

7. Toward a Comprehensive Understanding of Community Coalitions:
Moving from Practice to Theory (Frances D. Butterfoss and Michelle
C. Kegler).

8. Community Capacity: Concept, Theory, and Methods (Barbara L.
Norton, Kenneth R. Mc Leroy, James N. Burdine, Michael R. J. Felix,
and Alicia M. Dorsey).

9. Social Capital Theory: Implications for Community-Based Health
Promotion (Marshall W. Kreuter and Nicole Lezin).

10. Prevention Marketing: An Emerging Integrated Framework (May G.
Kennedy and Richard A. Crosby).

11. Conservation of Resources Theory: Application to Public Health
Promotion (Stevan E. Hobfoll and Jeremiah A. Schumm).

12. The Theory of Gender and Power: A Social Structural Theoryfor
Guiding Public Health Interventions (Gina M. Wingood and Ralph J.
Di Clemente).

13. The Behavioral Ecological Model: Integrating Public Healthand
Behavioral Science (Melbourne F. Hovell, Dennis R. Wahlgren, and
Christine A. Gehrman).

14. Reflections on Emerging Theories in Health Promotion Practice
(Michelle C. Kegler, Richard A. Crosby, and Ralph J.
Di Clemente).

Name Index.

Subject Index.

เกี่ยวกับผู้แต่ง

Ralph J. Di Clemente is Charles Howard Candler Professor of
Public Health, Department of Behavioral Sciences and Health
Education, Rollins School of Public Health, Emory University, and
professor, Departments of Pediatrics and Medicine, School of
Medicine, Emory University.

Richard A. Crosby is assistant professor, Department of
Behavioral Sciences and Health Education, Rollins School of Public
Health, Emory University.

Michelle Crozier Kegler is assistant professor,
Department of Behavioral Sciences and Health Education, Rollins
School of Public Health, Emory University.