Find out where the new innovation hot spots are, what the next
consumer waves will be, and where to catch them
Asia’s innovation hot spots are fast emerging as first-choice
destinations for bright, young entrepreneurs. From Taiwan to
Singapore, technology center hubs are forming to rival the original
Silicon Valley. Startup Asia gives you a close-up view into
the key growth trends shaping entrepreneurship in China and India,
plus the new frontier market of Vietnam.
Showing how entrepreneurs and investors can start up in Asia and
go global, the book provides a first-hand, on-the-ground tour of
the new technology centers that are gaining momentum all over Asia.
Interviews with the most successful venture capitalists and
entrepreneurs reveal their winning strategies and show how a new
generation of entrepreneurs in China and India are no longer
looking to the West for their cues–but are instead crafting
their own local business models and success strategies.
* Shows entrepreneurs and investors how they can pursue their
dreams of launching successful start-ups in Asia
* Reveals that many of the same venture investors that first
funded young businesses in Silicon Valley moved into China, then
India, and are now finding their way to Vietnam
* Addresses the risks of doing business in Asia’s developing
markets, including lack of intellectual property protection,
political and regulatory shifts, bribery, and corruption
From high-profile Forbes contributor Rebecca Fannin, Startup
Asia is the essential guide for anyone looking to trek into
this new frontier.
สารบัญ
Foreword by Kai-Fu Lee xv
Introduction 1
PART I ASIA’S HOTSPOTS OF INNOVATION 9
Chapter 1 China’s Next Generation Tech Stars 11
Chapter 2 India Emerges to Narrow the Gap 47
Chapter 3 Vietnam: The Next Frontier 77
PART II ROAD MAP TO HOT SECTORS 101
Chapter 4 Catch the Mobile Boom 103
Chapter 5 Get In on the Cleantech Boom 115
Chapter 6 Ride the Consumer Wave 131
Chapter 7 Create a Niche in a Proven Sector: Outsourcing 143
PART III TOOLBOX FOR SUCCESS STRATEGIES 151
Chapter 8 Tap into Government Incubators 153
Chapter 9 Become the Next Twitter, Linked In, or Groupon for Asia
167
Chapter 10 Originate a Breakthrough Discovery 179
Chapter 11 Take Your Startup Public on the NYSE or NASDAQ
189
Chapter 12 Go Global from Asia 203
Afterword 213
Acknowledgments 215
Notes 219
About the Author 229
Index 231
เกี่ยวกับผู้แต่ง
Rebecca A. Fannin is the author of Silicon Dragon (Mc Graw-Hill, 2008), a contributor to Forbes, and a consultant and public speaker. Her news and events group, Silicon Asia, www.siliconasiainvest.com, publishes e-newsletters and research, and develops conferences in tech hotspots. Since 1992, she has been reporting on innovation, technology and emerging economies. A former international editor at Red Herring, the Pulitzer-owned International Business, Ad Age and the Asian Venture Capital Journal, Rebecca has also contributed to Inc., Worth, Fast Company, Chief Executive, The Deal, and Harvard Business Review and has appeared as a commentator on Fox Business News, Sky TV and CCTV. She has lectured at several universities, including Yale, Columbia and Harvard and her speaking engagements include the Asia Society, World Affairs Council, Overseas Press Club, the Foreign Correspondents Club, World Affairs Forum, the Northwest China Council, Vancouver Trade Club and Harvard Club. Rebecca has also consulted for KPMG, Econsultancy and Sony Ericsson among others and has testified as an expert witness on China’s Internet before a U.S.-China Trade Commission in Washington D.C. Originally from Lancaster, Ohio, Rebecca resides in New York City and San Francisco. She enjoys frequent reporting trips to China, India and other emerging markets.
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