Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today′s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
สารบัญ
Chapter 1: Innovation and the Power of a Good Idea
What Is Innovation?
The Power of a Good Idea
Research and Development
Mavericks and the Power of a Good Idea
Three Strategic Approaches to Business Transformation
Digital Medial and Innovation
Innovation Failure
Chapter 2: Business Model Innovation
Business Model Innovation: Strategies and Approaches
Home Box Office, Inc.
Amazon.com
Google
Chapter 3: Product Innovation and Design
Ideation: The Power of New Ideas
Synthesis: Asking the Tough Questions
New Product Development
Product Design
Sony Corporation
The Walt Disney Company
Apple
Chapter 4: Business Process Innovation
Business Process: Theoretical Traditions
Business Process and Organizational Performance
Dell Inc.
Walt Disney Company: Disney World Park and Resort
Netflix
Chapter 5: Innovation Failure
Business and Innovation Failure
Disruptive Technology
The Eastman Kodak Company
Blockbuster
The Sony Corporation
Chapter 6: The Diffusion of Innovation Revisited
Diffusion of Innovation
The Innovation/Decision Process
Opinioned Leadership Reconsidered
Rate of Adoption
Product Launches and Introductions
Why New Product Launches Sometimes Fail
Creative Destruction in the Digital Age
The Sharing Economy
The Tipping Point
Chapter 7: The Intelligent Network
The Intelligent Network: Understanding Internal Structures and System Processes
The Intelligent Network
Hierarchical Ordering
Interdependency
Exchange
Equifinality
Redundancy
Network Holism
Permeability
Chapter 8: Digital Media and Innovation I
Digital Media
Principles of Digital Communication and Binary Logic
Interactivity
Virtual Communication
Information Search
Chapter 9: Digital Media and Innovation II
Personalization
Mobility
Convergence
Artificial Intelligence
Chapter 10: Smart Cities and the Common Good
Smart Cities
Broadband Delivery and Smart Cities
Net Neutrality
Digital Media and Intellectual Property
Chapter 11: Facebook
Historical Overview
A Business Perspective on the Power of Social Media
Facebook: Business Model Innovation
Facebook’s Business Performance
Privacy Concerns
Political Activism and the Power of Social Media
Chapter 12: Digital News Reporting, Computer Tablets, and the New Journalism
The Causes and Consequences of Newspaper Circulation Decline
The Computer Tablet
Digital News Reporting
Chapter 13: Hacker Culture
A Culture
Having the Right People
Hacker Culture
Risk and Experimentation
Creating the Proper Work Space
Serendipitous Connections
Innovation Centers Within the Mainstream
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