From the ‘Red Menace’ to Tiananmen Square, the United States and China have long had an emotionally tumultuous relationship. Richard Madsen’s frank and innovative examination of the moral history of U.S.-China relations targets the forces that have shaped this surprisingly strong tie between two strikingly different nations. Combining his expertise as a sinologist with the vision of America developed in
Habits of the Heart and
The Good Society, Madsen studies the cultural myths that have shaped the perceptions of people of both nations for the past twenty-five years.
The dominant American myth about China, born in the 1960s, foresaw Western ideals of economic, intellectual, and political freedom emerging triumphant throughout the world. Nixon’s visit to China nurtured this idea, and by the 1980s it was helping to sustain America’s hopefulness about its own democratic identity. Meanwhile, Chinese popular culture has focused on the U.S., especially American consumer goods—Coca-Cola was described by the
People’s Daily as ‘capitalism concentrated in a bottle.’
Today we face a new global institutional and cultural environment in which the old myths no longer work for either Americans or Chinese. Madsen provides a framework for us to think about the relationship between democratic ideals and economic/political realities in the post-Cold War world. What he proposes is no less than the foundation for building a public philosophy for the emerging world order.
From the ‘Red Menace’ to Tiananmen Square, the United States and China have long had an emotionally tumultuous relationship. Richard Madsen’s frank and innovative examination of the moral history of U.S.-China relations targets the forces that have shaped
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Preface
Introduction: Entertainment as Social Control
DONALD LAZERE
Further Readings
Part I. MEDIA AND MANIPULATION
Introduction
Further Readings
Reshaping the Truth: Pragmatists and Propagandists in America
ALEX CAREY
Selling to Ms. Consumer CAROL ASCHER
The Blockbuster Decades: The Media as Big Business
WALTER POWELL
The Corporate Complaint Against the Media
PETER DREIER
Conservative Media Criticism: Heads I Win, Tails You Lose
DONALD LAZERE
Part II. CAPITALISM AND AMERICAN MYTHOLOGY
Introduction
Further Readings I
Doublespeak and Ideology in Ads: A Kit for Teachers
RICHARD OHMANN
Stars, Status, Mobility JEREMY TUNSTALL I
From Menace to Messiah: The History and Historicity of Superman
THOMAS ANDRAE
Domesticating Nature TODD GITLIN
The lnfantilizing of Culture ARIEL DORFMAN
Part III. MOMENTS OF HISTORICAL CONSCIOUSNESS
Introduction
Further Readings
Shirley Temple and the House of Rockefeller CHARLES ECKERT
Frank Capra and the Popular Front LEONARD QUART
The Politics of Power in On the Waterfront
PETER BISKIND
Machismo and Hollywood’s Working Class
PETER BISKIND AND BARBARA EHRENREICH
Gimme Shelter: Feminism, Fantasy, and Women’s Popular Fiction
KATE ELLIS
Part IV. THE MASS-MEDIATION OF POPULAR AND OPPOSITIONAL CULTURE
Introduction
Further Readings
Television’s Screens: Hegemony in Transition
TODD GITLIN
The Search for Tomorrow in Today’s Soap Operas
TANIA MODLESKI
The Blues Tradition: Poetic Revolt or Cultural Impasse?
CARL BOGGS AND RAY PRATT
Working People’s Music GEORGE LIPSITZ
Rock and Popular Culture SIMON FRITH
Part V. IDEOLOGY IN PERCEPTION, STRUCTURE, AND GENRE
Introduction
Further Readings
Representation and the News Narrative: The Web of Facticity
GAYE TUCHMAN
Daffy Duck and Bertolt Brecht: Toward a Politics of Self-Reflexive
Cinema? DANA B. POLAN
Women and Representation: Can We Enjoy Alternative Pleasure?
JANE GAINES
Masterpiece Theatre and the Uses of Tradition TIMOTHY BRENNAN
The Liberating Potential of the Fantastic in Contemporary Fairy Tales
for Children JACK ZIPES
Part VI. MEDIA, LITERACY, AND POLITICAL SOCIALIZATION
Introduction
Further Readings
The Teachings of the Media Curriculum NEIL POSTMAN
Class as the Determinant of Political Communication
CLAUS MUELLER
Charting the Mainstream: Television’s Contributions to Political
Orientations GEORGE GERBNER, LARRY GROSS, MICHAEL MORGAN, AND
NANCY SIGNORJELLI
Mass Culture and the Eclipse of Reason: The Implications for Pedagogy
STANLEY ARONOWITZ
Part VII. FROM THE HALLS OF MONTEZUMA TO THE SHORES OF TRIPOLI: CULTURAL IMPERIALISM
Introduction
Further Readings
Ambush at Kamikaze Pass TOM ENGELHARDT
Sports and the American Empire MARK NAISON
Introduction to How to Read Donald Duck
DAVID KUNZLE
The Great Parachutist ARIEL DORFMAN AND
ARMAND MATTELART
Media Imperialism? JEREMY TUNSTALL
Part VIII. ALTERNATIVES AND CULTURAL ACTIVISM
Introduction
Further Readings
Should News Be Sold for Profit? CHRISTOPHER JENCKS
An Alternative American Communications System ROBERT CIRINO
Pacifica Radio and the Politics of Culture CLARE SPARK
A Course on Spectator Sports LOUIS KAMPF
Rethinking Guerrilla Theater, 1971, 1985 R. G. DAVIS
Public Access Television: Alternative Views DOUGLAS KELLNER
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Richard Madsen is Professor of Sociology at the University of California, San Diego. He is coauthor of Habits of the Heart (California, 1985) and The Good Society (1991), author of Morality and Power in a Chinese Village (California, 1984), and coauthor of Chen Village under Mao and Deng (California, 1992).
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