‘This book is a secret weapon, providing clarity and confidence in scaling to seven figures’
Sebastian Bates, The Warrior Academy
The average B2B business takes 5 years to double its revenue; remarkable businesses double revenue every 12 months. In Remarkable Business Growth, Richard Mawer reveals how you can make YOUR B2B business remarkable and unlock predictable 7-figure business growth.
You know you need proven strategy, processes and systems to be successful. What you’re missing is the secret of making your business remarkable at every touchpoint, a business that your customers not only use, but love and remark upon.
From working with hundreds of business owners and building eight businesses of his own, Richard has developed the STEPS Growth method, to give business owners a step-by-step blueprint of processes and principles to put in place the five strategies, processes and systems that a modern business needs to grow predictably towards seven figures and beyond.
www.goberemarkable.com
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Praise Quotes
Contents3
Dedication
Foreword By Dan Tyre
Introduction
Part One: Building A Remarkable Seven Figure Business
Chapter 1 – Being Remarkable Matters
Why seven figures is an important milestone in business
The 5 phases of business growth
The world has changed, has your business?
The remarkable principle of differentiation
Summary & Exercise #1 – Your remarkable audit
Chapter 2 – The Strategy Principle
Strategy drives your tactics
Start by getting specific with your revenue goals
Your strategy within a strategy
Identify your challenges, gaps and opportunities
Summary & Exercise #2 – Your revenue goals
Chapter 3 – The Process Principle
Designing the engine to drive predictable business growth
5 critical areas to process in your business
7 steps to setting up remarkable processes
Summary
Exercise #3 – Free your time and your growth will follow
Chapter 4 – The Systems Principle
Remarkable businesses systemise before they optimise
Are you leveraging technology for scale?
The importance of creating a connected system
Your single source of truth to measure, monitor and record every touchpoint
Summary & Exercise #4 – Audit your tech stack
Part Two: Remarkable Execution – The STEPS Growth Method
Chapter 5 – STEPS – Principle 1 – Strategy – Phase 1
Creating your remarkable growth strategy
Setting your strategic objectives
Identifying your target market
Understanding the market place
Building out your product offerings
Exercise #5 – Your primary buyer persona
Chapter 6 – STEPS – Principle 1 – Strategy – Phase 2
The remarkable Marketing Plan – Your lead generation machine
The unstoppable Sales Plan – Predictable customer acquisition
Talent recruitment plan
Delightful operational delivery
Remarkable service and support
System development
Metrics, analytics and reporting
Summary
Exercise #6 – Get started with you strategy planning
Chapter 7 – STEPS – Principle 2 – Traffic
Highly targeted traffic creates highly engaged leads
Organic traffic generation
Social media traffic
Paid traffic
Summary
Exercise #7 – Keyword research and content schedule
Chapter 8 – STEPS – Principle 3 – Engagement
Remarkable engagement converts into natural sales conversations
Turn your website into a hub of valuable content and insights
Optimise your website for conversions
Engage on social media the right way
Regular emails need to be at the heart of your lead nurture campaigns
Optimising your sales engagement
Summary
Exercise #8 – Complete your content creation grid
Chapter 9 – STEPS – Principle 4 – Promoters
Delighted customers naturally turn into promoters of your business
Engage regularly with your clients and customers
Survey your customers to constantly improve what you do
Create products for your customers
Ensure every happy customer leaves a review for you
Make your clients the stars by producing case studies on their success
Request testimonials from your customers
Ask your customers for referrals
Summary
Exercise #9 – Call 5 of your customers in the next week
Chapter 10 – STEPS – Principle 5 – Systems
Build a connected single source of truth at the heart of your business
Your CRM is your single source of truth
Build and develop a modern growth driven website
Marketing tools and software
Give your sales team the tools to close deals and drive revenue
Delighting your customers with remarkable delivery
Constant improvement and evolution through service and support
Finance – Cloud based accounting software
Summary
Exercise #10 – Set up your CRM
Chapter 11 – Metrics That Matter
The power of digital is that you can measure everything
Growth metrics and revenue goals
Website traffic metrics
Marketing metrics
Sales metrics
Service metrics
Summary
Exercise #11 – Set up 5 growth dashboards and reports
Chapter 12 – Your Remarkable Seven Figure Roadmap & Tips For Success
Anyone can build a remarkable seven figure business
Your roadmap to £1m turnover and beyond
My top 5 tips for remarkable success
The secret weapons of depth, focus and accountability
Summary
Exercise #12 – Start your £1m roadmap today
Conclusion – There Has Never Been A Better Time To Build A £1m Business
References/Bibliography
Further Information/Resources
Acknowledgements
The Author
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Richard Mawer is the founder and CEO of Ignite Growth, a business growth consultancy. He works exclusively with B2B clients who feel they are stuck around £350 – 500k and want to scale to £1m turnover and beyond. Over the past 30 years he has grown eight of his own businesses and helped hundreds of business owners to grow theirs, including one client who he worked with through to a £28m exit and another through to an £8m acquisition. He is an expert in business strategy, process and systems and, over the past decade has developed the STEPS Growth Method to give business owners a step-by-step approach to growing a “remarkable” business that is resilient to fluctuations in the economy, attracts a constant stream of new clients and allows the owner to grow the business that they deserve, whether that be a £1m lifestyle business or an 8-figure performance business.
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