ผู้เขียน: Richard S. Tedlow

Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edg …

This account of IBM’s famed father-and-son CEOs and the family conflicts behind the scenes is "a revealing look at the making of corporate America" (Publishers Weekly).For an extraordinary …

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketi …

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketi …

The author of Giants of Enterprise examines the evolving role of business leaders in the 21st century—with essential lessons from today’s trailblazers.   In The Emergence of Cha …

…