The premier NCAA student-athlete handbook, now in a second, updated edition designed for today’s competitive market and with a new chapter on name, image, and likeness (NIL) rights.
Few student-athletes dreaming of athletic stardom ever make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.
The book’s authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes to help them transition from high school to college, navigate evolving rules about NIL rights, and find success in life after college.
Modeled after Stephen Covey’s The 7 Habits of Highly Effective People, this expanded and updated guide provides a much-needed strategy for student-athletes as they prepare for postcollege careers, while serving as a valuable resource for their parents, coaches, and sports administrators across the country.
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Heather Lawrence is the author of Event Management Blueprint: Creating and Managing Successful Sports Events and has twenty years of sport business experience. After more than fifteen years in academia at Ohio University, in 2021 she became the director of sport operations at Cross Fit, LLC. Prior to her academic career, Lawrence was an intercollegiate athletics administrator at Southeastern Louisiana University and the University of Florida.
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