The book takes as its theme the relationship between literature and the contemporary means of production and distribution collectively termed ‘the media’ – in particular, film and television. The intention of the book is to explore and evaluate the mutual opportunities and restrictions in this relationship. In the grammar of our culture there seems to be an accepted opinion that print is superior in terms of cultural production to film, radio or television, that to read a book is somehow a ‘higher’ cultural activity than seeing a play on television or seeing a film. By the same token, a novel is a ‘superior’ work of art to film or television. The longer perspective reveals that traditionally there always is a greater respect paid to the previous mode of literary production – poetry was superior to drama, poetic drama was superior to the novel, and film attained cult and classic status initially over television.
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