In the twentieth century, glamour has often been associated with the cinema and its stars, though fashion, ‘high society’, popular music, shopping, glossy magazines and advertising have all sought to harness its allure. The authors explore the origins and uses of the aura of glamour and trace its history and power as a language of visual seduction.
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Acknowledgements Introduction PART 1: THE ORIGINS OF GLAMOUR Glamour, Consumerism and the Modern City The Gender of Glamour Hollywood Lifestyles PART 2: THE VISUAL LANGUAGE OF GLAMOUR Exotic Enticements Sensational Gold Clamorous Chroma Captivating Metals Magnetic Values Glittering Media Thrilling Graphics Alluring Plastics Conclusion Notes Bibliography Index
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STEPHEN GUNDLE is Professor of Italian Cultural History at Royal Holloway, University of London, UK. He is author of
Between Hollywood and Moscow: The Italian Communists and the Challenge of Mass Culture, 1943-91 (2000).
CLINO CASTELLI is a Professional Designer based in Milan, Italy, and the founder of Castelli Design Milano. A Visiting Professor at the Politecnico di Milano, he is the author of
Transitive Design (1999).
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