ผู้เขียน: Shaun Smith

Shaun Smith is founder and partner in the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has featured many times on CNBC”s Ask the Expert programme and is the co-author of On Purpose (published by Kogan Page).Andy Milligan has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. He appears regularly in the media to comment on brand issues, is the author of Brand it Like Beckham and co-author of On Purpose (published by Kogan Page).